SMM is one of the strongest promo-tools today. We can’t imagine the modern digital world without groups, public accounts and the other staff we have on FB, Instagram, Linkedin, etc. Leading marketers from all around the world admit in one voice that people do trust information in SM, thus there are many approaches or techniques we can implement and attract customers to our product or service. Yes, nowadays, Facebook is the most powerful & productive platform for launching social media marketing campaigns because people give credit to this web-resource. This article will help and inspire business owners and SMM-managers to learn about new ways of advertising on Facebook and not only to enlarge traffic but significantly increase sales. So, don’t waste a minute! Let’s look through 10 effective social media marketing tips everyone can include in the Facebook SMM-strategy.
1. Promote Your Blog Articles in FB
Have something interesting to share? Write a blog? Excellent! To make your content even more popular do Facebook promo-campaigns. Advertise not only your product but also the appealing info and valuable thoughts you demonstrate in the corporate blog. This not only increases sales and interest in your product but also enlarges customer general awareness of your propositions. Copy the link of your blog post, write a short and catchy intro, find FB-groups with your target audience and share links + intro there. Don’t forget to post it on your own SM-account.
2. Repeat Successful Posts
Use simple analytics tools to determine which posts have brought you the largest number of customers and the biggest revenue. How are these publications different from the others? What exactly attracts clients? Take a good look at this and try to create similar posts. Most likely, these publications will be as successful as previous ones. You can also advertise a specific post to your selected audience. It is also quite common and effective practice.
3. Create Stylish and Quality Media
No one would approve that when people see an informative SM-post they don’t pay attention to visual style, pictures, and videos. That’s a common fact that a person would rather click on the beautiful picture than on the useful but “dry” text. To attract clients not only with your catchy and informative texts but also with modern, bright & stylish media, create appealing images with responsive design and another one “+” to your company's success is guaranteed.
4. Write Catchy Narrations, Even If You Sell a Very “Serious” Product
Although your readers only read you for the sake of info about the propositions you sell, we are all ordinary people, and sometimes we enjoy reading something neutral, fun and exciting. No, you don’t need to compete with professional storytellers in the skill of writing interesting narrations, a few posts about funny cases with clients or jokes with professional humor will be a great discharge for your readers. It will show them that you’re not a big totally-concentrated-on-the-product nerd but a brainy & witty person — i.e. a business owner.
5. Communicate with the Audience in Real-Time
Show readers that your company exists because of them, that you value their opinion and their involvement in your product development. From time to time organize polls or different votings. Be interested in the likes of people who are ready to buy from you. Making trusting relationships with customers and launching Facebook advertising cost low if it’s done correctly.
6. Leave Comments from the Official Business Page
That’s a quite simple but still very effective method on how to be in the right place at the right time. For example, if you’re a small company, comment from the official company's page posts of big corporations that have your target clients. Chances that you’ll be noticed are small, but in combination with other marketing strategies, it works.
7. Configure Auto-Answering
Good & quality digital and social media marketing it’s about comfort as well as care. It’s important to make a customer feel that he\she is important to the company. That’s why there is a very convenient Facebook function — auto-answering. Just a few minutes of setup, and when customers email you, they will automatically be sent an answer, even if you are not online.
8. Good Old Draw or Contest
Please customers with presents. That’s a good way to “warm-up” and enlarge the number of subscribers. Don't worry if you have a small budget. You can giveaway even the smallest thing. The main idea of such events is that everything is honest, open, fun and useful.
9. Be Alive and Get Them Feel It
Allow your clients to look behind the scenes. Not every day, not every week. Sometimes. But do it in the right way. Show them the real life of your team: fun, active, crazy. Share photos of birthdays, corporate holidays, team buildings, etc. with the audience. To be closer with customers make them know that you're the same people as they are.
10. Yield Benefits
The last but not the least advice for social media marketing business owners or those who think about boosting profit growth indicators. Don’t only advertise and say how cool is your product or service. Be useful! Publish educative and valuable articles, organize training courses, invite an expert in your field and interview him\her or let your readers interact with him\her. There are so many options. The main task for you is to want to develop and care for your clients.
After all being said, we want to emphasize this main idea of FB promotion or elsewhere: if you want to keep the client interested in you, assure him\her, that he\she is important to you! This concept is used by every professional social media marketing agency including our experts in Intelteck.
If you still have doubts or concerns about your company's growth, are tired of looking for effective marketing solutions, allow our Facebook advertising agency to help you. Think wisely and choose professionals because Facebook marketing cost will be negligible compared to how much your profit will reach!