First of all, let's see what an adaptive website and website loading speed are.
Adaptive website – allows users to easily check all of the given information from their smartphone. This type of website automatically adapts all blocks on the website to the browsers window. Thus, the website looks organic and users don’t have to take any additional action such as swiping, double tapping and others to adapt the block size and see all the necessary information about your company.
Here is how it works:
Adaptive websites key benefits
- Convenience for the user. Adaptive website design will be perfectly displayed on tablets, computers, and smartphones. By developing an adaptive website, you will help your customers find the information they need about your company. The behavior of users on the adaptive website is much higher and better since most users visit websites from mobile devices. Therefore, if your website is not adaptive, only a small percentage of users (<2%) will continue to stay on it and look for information, and most (> 98%) will simply close the website.
- Companies income increase. The number of people who surf the internet using mobile devices drastically increases each year. This means that if your website is adaptive more and more users will visit it. With the attendants increase, the number of successful conversions will also increase bringing more revenue to the company.
- Easy site promotion. The adaptive website, unlike the mobile version of the website, will have identical URLs on both smartphones and pc. You can save money on SEO-promotion of the website, because in the search issuance you will need to promote only one website instead of two. Why two you ask? Because the browser will consider them different websites if they have different URLs. Except this, if the website isn’t adaptive it will rank lower when visited from smartphones. Back in the summer of 2015, Google released a new filter that is responsible for ranking web resources for mobile searches. As our experience shows, the Google search network gives priority to the issuance of highly adaptive sites. Therefore, if your website still isn’t adaptive, please contact us (I want to create an adaptive website), don’t hesitate because you are losing a large number of customers browsing from mobile devices and your income from them.
- Loyalty to the company. Anyone who is surfing the internet using a mobile device will always give preference to the website which is adaptively displayed on the device.
The websites adaptability is one of the most important features when ranking a website on mobile devices, but one should not forget about the websites loading speed, which is a major disadvantage when developing adaptive websites. That’s why, in order to accelerate the adaptive website, developers often exclude separate graphic and technical elements which is not always convenient for the customers. But you must understand that the lack of a responsive and fast website affects the behavior of mobile users. Therefore, if during the development process you will contradict the developers your future customers which will visit the website using their smartphones in 98% of cases will just close it because it is not adaptive or with poor loading speed.
According to Inteltecks marketing departments research, we can convincingly state that a loading speed delay of just 1 second reduces the conversion rate by at least 7%. More than 75% of our surveyed users say they are not returning to a website that loads for more than 5 seconds. More than half of the users in our poll say they close the website, if it downloads 3-5 seconds, and prefer those sites that load less than 2 seconds.
The websites loading speed is important not only for users but also for Googles search engines. In 2014, the websites loading speed was one of the most important factors in website ranking. Google developers state that the faster the page loads, the more satisfied customers will be on the website. This means that websites with a higher loading speed will be ranked higher. Nowadays, compared to 2014-2015 this isn’t the main factor in website ranking but it still plays a significant role in promoting the website.
If you are interested in your websites loading speed you can use the tool from Google: check the website speed.
Another interesting factor is that the majority of websites on the internet need to optimize page loading. Optimizing an existing website is quite difficult, so if your website isn’t adaptive it's better to develop an adaptive website than to optimize the old one. If your main competitors website is slow and not adaptive than don’t make the same mistakes. This can be their weak spot, which will very negatively affect their business and will allow you to overtake them.
Intelteck will gladly develop a fast and adaptive corporate website, e-commerce or web-portals. We are ready to guide your business online with a strong and professional team of web developers, SEO and marketing specialists, and friendly call center representatives. If you are interested in cooperating, please reach us (Contact info).