A wholesale supplier of special medical products with 1 year of experience. Goods are only shipped to European Union countries.
The client's goal was to reach a position in the top 5 of SERP, according to more than 20 keywords of high-frequency. He also needed to increase his online sales turnover by 100%. Additionally, the client wanted to increase the search engine traffic by at least 100%. The target audience was doctors of a very narrow field of specialization. The market - EU.
Before launching the promotion, we determined a semantic core for 200 products and 25 product brands. During the process of segmentation, we determined that these keywords had the highest frequency.
After that, we performed UX and UI competitor analysis and made recommendations for technical implementations to increase conversion rates. The recommendations we offered:
At the same time we performed the website SEO audit and identified several problems:
After fixing all the bugs, we started increasing the website linking profile. You can see a graphical report of our work below. The first screenshot demonstrates the growth of organic traffic after half a year:
This diagram shows the search engines traffic growth per quarter:
According to the client’s task (to increase search engine traffic by 100%), we reached 256% in growth rate:
The increase of search engine snippets and their click-through rates is shown below:
The click-through rate of search snippets was increased after such actions:
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