Brand Identity Design in Toronto: What Should You Know About It?
Brand design is one of the crucial factors in the process of creating a company’s identity. It is included in the whole marketing strategy of business promotion and influences the company’s position among competitors.
Do all businesses need it? Brand design is an inevitable action for companies that want to perform successful promotion campaigns on the market. Whether it is a product or service, they must be recognizable among the target and non-target audience.
Brand designer is a very important person in every marketing or brand design agency. He\she is responsible for creating a logo and visual design - the most important things that make the first impression on others when contacting a company. Brand identity is always connected with the marketing strategy of business. The brand designer also should deal with advertising materials, a website, business cards, etc.
Professional brand design studio knows how to create a brand design that will be associated with the product at its first mention.
Brand Design Company: The Process of Development
What’s the main role of the original business brand? First of all, it increases the credibility of the company and makes a product or service more recognizable to customers. Our experts use the most effective modern design tools to achieve excellent results. The whole process of brand logo design creation is subdivided into several stages.
- Company style and identity development. Company style is a general concept because it includes logo, letterhead, business card, etc. Style increases the reputation of the corporation, makes it more presentable and recognizable for partners and customers, as well as increase the level of trust or credibility. Experts should pay special attention to choosing the style and consider all business features and specificities.
- Brand logo development. When the style is chosen, our web designers start to create a logo. It’s also one of the most important actions in a brand’s promotion. A company’s logo is a graphic visualization or a short visual description of the main idea of product or service. It is the first thing that attracts the attention of potential customers and partners. Judging by this, competitors form an opinion about you, your capacity and the quality of your products.
- Brand packaging design. When it comes to packaging design, there are several things we take into consideration: target audience (to realize who is a consumer and what design he\she would like), the main color (it depends on the product; for example, for fresh food products it’s better to use green, etc.), symbols, signs, and fonts (all these tools work perfectly when there’s need to strengthen the brand). Ideal brand packaging design emphasizes product uniqueness and originality.
- Brand-book development. Many users don’t know what is a brand-book and why it is so important. It’s a kind of brand management guidelines for corporate use. In simple words, it’s an instruction on how to use your corporate identity. It includes detailed descriptions for using each brand element on different types of media.
Intelteck is an international digital marketing company that develops quality brand identity design in Toronto and Canada. We’re ready to take on serious challenges and make all your digital wishes come true. Contact us and provide information about your business, the services you offer or products you sell, and we will offer you several solutions for business promotion.
Don’t waste your time! Let’s start a luxury brand logo design campaign right now. We know how to beat your competitors. Are you in?